Manfredi & Associates, Inc. was founded in early 1984 as a marketing research and consulting firm that specializes in the construction, mining, farm and material handling equipment and related component markets. For over 20-years Manfredi & Associates has been publishing the Machinery Outlook newsletter. Manfredi & Associates is a complete information source for companies in this field.
In late 1984 Manfredi & Associates began publishing its first monthly industry-related newsletter, Machinery Outlook. The newsletter is well regarded in the industry for accurate interpretation and analysis of events in the industry, market share estimates by product line, annual product market forecasts, niche market reports, trends, developments and government actions that affect the industry. Our “Heard In The Dirt” column is the place where people look for the fast-breaking industry news. Most people look upon Machinery Outlook as “The Source” for information about the heavy equipment markets.
In 2007, Manfredi & Associates, Inc. purchased Machinery Outlook Europe. For over 20 years, Machinery Outlook Europe has provided the insight and analysis to understand the complex European and worldwide construction machinery marketplace.
Manfredi & Associates has extensive experience conducting consulting projects related to equipment markets. In general, Manfredi & Associates conducts proprietary market research projects in the following areas:
- Product evaluations
- Market strategies
- Market share analysis
- Dealer analysis
- Competitor profiles
- Product comparisons
- Import/export analysis
- Distribution analysis
- Residual values
The projects are conducted using a variety of techniques including personal, telephone and mail surveys and using a variety of sources including government data, industry trade statistics, UCC data and Manfredi & Associates’ extensive files and network of industry contacts.